Focus on creating a seamless scrolling experience, and add dynamic, interactive elements with clear labels and icons. ![]() Superlist’s design is a good option for SaaS companies looking for a contemporary design that guides users through interactive elements. Superlist also includes playful, dynamic icons that communicate their brand identity-their loading icon is a thunderbolt filling up with a charge. Once you scroll, unique animations, bright colors, and changing shapes engage users as they get to know the product. To help with navigation, Superlist includes a small button with an arrow icon to indicate that there’s more to see on the page. Superlist’s interactive homepage displays various workplace items that dynamically move and shift as users scroll, enticing them to keep exploring the site while delivering a unique product experience. Screenshot of Superlist’s winning web design, Source: Awwwards They won Awwwards’ ‘Site of the Month’ in April 2021. Superlist is a task and project management app that changes the way teams work and collaborate. Use engaging, minimal design to let site visitors discover your brand in their own flow. Put their design ideas into practice by adopting a 'less is more' approach: look to spark users’ interest on your homepage, but don’t necessarily tell users everything right away. Hyer is a good example of web design based around a central image or focal point. The site features a simple, but effective tagline, two clear CTAs, and an easily accessible navigation bar, helping users intuitively find their way around the site. Hyer compels users to learn more about their brand without being too vague, which prompts customers to look around and initiate their journeys. This central image tells a story, but thanks to strategic use of white space, it doesn’t feel overwhelming. Hyer makes a strong impression on website visitors with a striking illustration that slowly moves across the screen as you scroll. Screenshot of Hyer’s winning web design, Source: Hyer Hyer is a private jet rental company that was awarded ‘Website of the Month (2022)’ by the CSS Design Awards. To emulate their design, get creative: think of your site as an immersive experience and look for ways to create user delight through images, audio, and moving graphics. IBM’s website is a great example of a streamlined site focused on a complex concept. They also use visual storytelling to explain how their tools work in the real world-turning complex tools (AI) and their product vision into an easily understandable experience for users. Site visitors can also explore three user stories through video game-like functions to learn more about IBM’s Watson tool.įinally, IBM’s website layout is well balanced, with a large title that grabs users’ attention and a bold blue CTA. ![]() ![]() IBM’s engaging design offers visitors an immersive visual and auditory experience. Users are first prompted to put on headphones to get the full website experience-but even if they skip this step, they’ll be engaged by the responsive background that moves as they navigate through the page. Screenshot of IBM’s ‘The Harmonic State’ web design, Source: IBM Freshbooksįreshbooks is a cloud-based accounting software company. This helps you guide users through key features, letting them dynamically interact with the information presented. Start by using segmenting techniques to ‘chunk’ information in ways that are aesthetically pleasing and easy to understand. These techniques are especially useful for feature-heavy websites like interactive video conferencing web apps. The navigation bar stands out in white against the darker shapes below to highlight their ‘Get started’ and ‘Find the plan for you’ call-to-action (CTA) buttons-helping users complete their desired actions and contributing to conversion rate optimization. Dropbox also lists its best features in a bar below the subheading to quickly summarize their value in a visually appealing and easily digestible way.Īs well as helping users understand the unique selling proposition of the product, the Dropbox homepage clearly guides users on what to do next. The simple, catchy subheading, 'Do more with your files,' clearly states what Dropbox helps users achieve. Screenshot of Dropbox’s homepage, Source: Dropboxĭropbox’s homepage design features eye-catching geometrical shapes filled with slideshow examples of what users can accomplish with their product.
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